award-winning social videos for ubiquitous brand awareness
The post house for stickier posts. YouTube. TikTok. Facebook. Instagram. Snapchat and beyond. Charlie Uniform Tango is as comfortable on “the second screen” as we are on the silver screen. We understand the speed, charm, and special language of social media, having crafted thousands of posts from both newly filmed content and repurposed video. We know the importance of instant branding, embrace the power of visuals, and can make a major impact using social’s smaller budgets. Read More
social media production and post-production.
turnkey video production for social media
We tackle all aspects of social media video conception, creation, and production. Whether your needs are turnkey or à la carte, Charlie Uniform Tango has the talent and technology to handle strategy, scripting, shooting, directing, editing, VFX, motion design, scoring, and audio. Even better, we collaborate across disciplines, projects, and days to deliver results that far exceed your original ask. Simply put, we’re more than artists, we’re partners. Read More
prolific videos for Facebook, YouTube, Instagram, LinkedIn, TikTok and Twitter.
ready to make remarkable social videos?
let’s tangoCharlie Uniform Tango Reviews
award-winning production and social media videos
“Charlieuniformtango is a consistently top-drawer operation. In my 20 years of projects with CUT, I’ve always had terrific experiences and have learned to trust their never-ending ability to bring their best effort to the table and deliver over and above expectations, again and again. I’ve always known that when I bring a project to Tango, it’ll go well, the clients will be happy, and we will actually look like we know what we are doing.”
-Gregory G.
“They have best-in-class talent in every room, from editing to audio to graphics, color, and online. Behind the scenes, their producers don’t miss a trick. Together, they bring the expertise and passion to get the job done beautifully, every single time. They are organized, detailed (their editors have actually made charts for versions and revisions for us!), and go above and beyond to make the work the best it can be. They are extremely collaborative and dedicated to their craft. And to top it off, they are a ton of fun, to boot! You are welcomed in and feel right at home. They are a trusted, tried-and-true partner for us at 31,000 FT, and we are so grateful to have them as a go-to partner!”
-Kristina B.
frequently asked questions.
how do i get started with Tango?
Click any of the “let’s tango” buttons on our website to get started. We’ll ask for some basic information about your desired social media platforms, video length, video budget, and timeframe. Then, we’ll be in touch with you shortly to begin the conversation!
how long should a social media video be?
The ideal video length for social media depends on the social media app but has actually increased across all social media platforms following the COVID pandemic. Here is the current data for user engagement and the ideal video length for each social media platform:
- YouTube video length: 10 minutes
- LinkedIn video length: 2 minutes, 45 seconds
- Facebook video length: 60 seconds
- Instagram video length: 37 seconds
- Twitter video length: 33 seconds
- Pinterest video length: 22 seconds
- TikTok video length: 13 seconds
- Snapchat video length: 9 seconds
how can you attract social media users to share your video content online?
Encouraging social media users to share your video content is a six-step process:
1) Create high-quality original video content.
2) Optimize your video content with intriguing headlines and attractive thumbnails.
3) Make sure your video content quickly meets the user’s intent using savvy post-production to continuously deliver value and extend user watch time.
4) Publish your video content during peak social media engagement hours (Monday–Thursday, 8 a.m.–noon), which allows social algorithms to push your content in front of more people.
5) Incentivize users to share video content with irresistible offers and free resources while engaging their comments.
6) Regularly ask users within your video content to share, comment, like, follow, and subscribe.
what is the most popular social media platform for video?
Though YouTube is far and away the most popular platform for video, Facebook actually reaches more MAUs (monthly average users). In 2023, Facebook will reach 2.96 billion MAUs, while YouTube will reach only 2.2 billion MAUs. The user intent for watching videos on social platforms is very different, with YouTube videos sitting higher in the sales funnel for brand awareness and interest. Facebook videos and Instagram videos are further down the sales funnel, with branded video content tied directly to sales thanks to integrated stores, social video sharing, and direct purchasing.
how much does social media video production cost?
In 2023, the average cost of a social media video production will be $3000-$5000 per finished minute for a 3-minute to 5-minute video. Of course, pricing scales as high as $10,000 per finished minute according to the expertise of your creative team, the timeline of your project, the type of video you’re shooting, the time and talent it takes to shoot your video, the length of your video, and the post-production your video requires. One of the best ways to determine your cost per finished minute is to identify video production companies whose work you admire and submit a request for a quote. Gather the different quotes for the total cost of your social media video and divide each by the desired length of your final video. With this information, you’ll be able to accurately set expectations for your social media video budget per finished minute.
how long does it take to finish a social media video?
With a healthy budget, social media video content can be finished in as little as seven weeks. Every project is unique, and the speed of final delivery is ultimately dependent on your budget, the length of your video, and the strategy, production, and post-production processes.